Oct. 15, 2014

New Name for U Children's Hospital Mirrors its Donor

ST. PAUL PIONEER PRESS -- The University of Minnesota will rename its children's hospital after a $25 million gift from Minnesota Masonic Charities.

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"Over the years, Rose McKinney and her team have played a vital role in guiding our brand strategy and key messaging for Innovative Office Solutions. Her work with us in this area resulted in a new identity which captured the culture of our growing company.

The approach to this process was very inclusive of our team. She engaged our entire team in the process through a series of workshops and brainstorming sessions. As a result, our team felt like an important part of capturing our culture and creating our identity.

Rose's intelligence, professionalism and insight make her a trusted advisor. While our work initiated in 2007, we continue to use her as a valued consultant."

Jennifer Smith
CEO
Innovative Office Solutions