March 12, 2015

Agency Pulls All Nighter For Nonprofit Rebrand: StoneArch's "RedEye Rebrand" Challenge Helped Kick Off the All-Night, Pro Bono Marketing Trend

TWIN CITIES BUSINESS -- In the nonprofit world, branding is a cumbersome task -- it involves countless meetings, approvals that need to work their way up the bureaucratic ladder and cost a hefty amount in a notoriously cash-strapped field.

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"Pineapple took the time to understand our company and designed a PR plan that fit our needs and helped us meet our goals. Also, they continue to be very active in adjusting the plan to ensure it continues to generate results."

Andy Kocemba
President and CEO
Calhoun Companies