Aug. 27, 2015

Three Tips for Making Innovation Meaningful for Customers

AMERICAN BUSINESS JOURNAL -- How is your product going to make someone's life better? And does it do it in a way that's different or better than your competition?



"I can give an enthusiastic recommendation for Rose McKinney and PineappleRM for conducting excellent training programs for your staff. While I was president/CEO of Industrial Fabrics Association International, I brought in Rose a number of times. Two particular courses still stand out for me: a basic course in how to write a business letter and a course on brand strategy."

Stephen Warner
BeaverLake6 Group, LLC