Oct. 25, 2015

A Look at the People Behind the Numbers in Area Business: Diane Utzman-O'Neill, Medifast

STAR TRIBUNE -- Diane Utzman-O'Neill, vice president of marketing for Medifast franchisee Minnesota Weight Control Centers Inc., is emphasizing wellness as a benefit of weight loss to help drive growth for the company, which operates eight locations in Minnesota and Wisconsin.

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"Amid some significant organizational changes at MVNA, working with Pineapple provided us with a sense of security knowing that they would craft the appropriate messaging at the appropriate time. Their communication strategy for us was timely, appropriate and well received by all, and their client service was exceptional."

Jen Van Liew
President and CEO
MVNA