Nov. 30, 2015

How Corporate Social Responsibility Affects Company Value

AMERICAN BUSINESS JOURNAL -- This thought-provoking question was recently presented to me by a business owner interested in establishing a corporate social responsibility (CSR) program to designate a portion of the company's annual profits to benefit the communities in which it operates.

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"Recently, I asked Rose to put together a one-hour training for my organization's annual Leadership event and personally, I feel her training directly contributed to one of the most successful events we've ever had. She expertly led the group through meaningful storytelling, structured activity, large group dialogue and more. I imagine Rose's experience in brand-management has allowed her to quickly understand a company and adapt to fit within their point of view. That is certainly how it felt."

Briana Malrick
Associate Project Manager

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