Nov. 30, 2015

How Corporate Social Responsibility Affects Company Value

AMERICAN BUSINESS JOURNAL -- This thought-provoking question was recently presented to me by a business owner interested in establishing a corporate social responsibility (CSR) program to designate a portion of the company's annual profits to benefit the communities in which it operates.

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"I started working with Rose McKinney and her company Pineapple RM, as she had been highly recommended to me by colleagues that I trust and respect. I can see why they would recommend her. Rose and her team are great to work with. Very informed and always with the right advice and recommendation to share.

I have worked with her on multiple projects, including networking and speaking events with Rose and her clients for the Twin Cities Business Peer Network. I have always been very satisfied with the quality of her work and contributions, as these events were well promoted and very well attended. I know Pineapple works hard for its clients, being a mentor, creating opportunities for improvement and extra exposure for them.

It has been a real pleasure and honor to work with Pineapple as colleagues and as friends."

Luis Moreno
Cofounder