Dec. 2, 2015

Statewide Billboard Campaign Aimed to Spread Positive Message About Reversing Opiate Overdose

MINNPOST -- If you have driven just about anywhere in Minnesota in the last month, you've probably seen a billboard featuring a picture of a smiling, clean-cut person that read, " The Greatest Side Effect? Life. Carry Naloxone. Reverse an Overdose."




“Rose and her team have done a wonderful job on our 'Brand Refresh.' Rose and the PineappleRM team took the time to understand our brand and used a creative and thoughtful approach to developing our new messaging. For me, it is all about a fresh approach and perspective, and they delivered!"

Al Lampe
Owner and CEO