August 18, 2016

Leveraging the Beverage

MINNESOTA BUSINESS MAGAZINE -- Bud or Miller? Heineken or Hamm's? Depending on your age, you might have grown up seeing one of those familiar names on the bottles in the family fridge or watched your dad or grandpa tip back a can of the same when they were dropping a line off the boat.

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"Over the years, Rose McKinney and her team have played a vital role in guiding our brand strategy and key messaging for Innovative Office Solutions. Her work with us in this area resulted in a new identity which captured the culture of our growing company.

The approach to this process was very inclusive of our team. She engaged our entire team in the process through a series of workshops and brainstorming sessions. As a result, our team felt like an important part of capturing our culture and creating our identity.

Rose's intelligence, professionalism and insight make her a trusted advisor. While our work initiated in 2007, we continue to use her as a valued consultant."

Jennifer Smith
CEO
Innovative Office Solutions