September 28, 2016

Succession Conundrum

MINNESOTA BUSINESS MAGAZINE -- When Ben and Matt Zoubek walk into work every day at ZTECH Precision, they call the president of the company "Don" and the office manager "Jane." When they're not on duty at the Elk River precision machine shop, they call them Dad and Mom.

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"Over the years, Rose McKinney and her team have played a vital role in guiding our brand strategy and key messaging for Innovative Office Solutions. Her work with us in this area resulted in a new identity which captured the culture of our growing company.

The approach to this process was very inclusive of our team. She engaged our entire team in the process through a series of workshops and brainstorming sessions. As a result, our team felt like an important part of capturing our culture and creating our identity.

Rose's intelligence, professionalism and insight make her a trusted advisor. While our work initiated in 2007, we continue to use her as a valued consultant."

Jennifer Smith
CEO
Innovative Office Solutions