October 6, 2016

Why Customer Loyalty Metrics May Not Paint a Complete Picture

AMERICAN BUSINESS JOURNALS -- When it comes to creating and supporting an effective customer loyalty and engagement effort, it is critical that you are able to measure the impact this effort is actually having on your customers.


“We recently hired PineappleRM to help us optimize our PR efforts. Rose's analysis and recommendations were very pragmatic and actionable. I am confident we will improve as a result of her insights."

Don Goodwin