October 6, 2016

Why Customer Loyalty Metrics May Not Paint a Complete Picture

MINNEAPOLIS/ST PAUL BUSINESS JOURNAL -- When it comes to creating and supporting an effective customer loyalty and engagement effort, it is crucial that you are able to measure the impact this effort is actually having on your customers.

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"Pineapple took the time to understand our company and designed a PR plan that fit our needs and helped us meet our goals. Also, they continue to be very active in adjusting the plan to ensure it continues to generate results."

Andy Kocemba
President and CEO
Calhoun Companies