October 6, 2016

Why Customer Loyalty Metrics May Not Paint a Complete Picture

MINNEAPOLIS/ST PAUL BUSINESS JOURNAL -- When it comes to creating and supporting an effective customer loyalty and engagement effort, it is crucial that you are able to measure the impact this effort is actually having on your customers.

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"Pineapple RM, like the fruit itself, is distinctive, fresh and fabulously sweet. Rose McKinney and her team have provided invaluable direction and insight for a successful Twin Cities public relations program. With solid relationships in media, they developed a highly effective PR strategy and excelled at implementation and follow-through.
Pineapple has influenced us internally and externally; first, helping our employees understand the connection between company values and brand reputation, then strengthening the recognition of the Uponor brand in our hometown. And as for the "sweet" part, they are just a joy to work with - client-service oriented, fun and smart!"

Ingrid MattssonDirector, Brand Management
Uponor