February 15, 2017

Creepy or Caring? The Case for Personalizing Customer Interactions

AMERICAN BUSINESS JOURNALS -- The last time you were in a Starbucks, did the barista use your name? Perhaps you're the Norm Peterson of your local Starbucks, and that's why everybody knows your name, or it could be the barista is implementing some basic personalization in the experience she is providing to you.

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"The team at Pineapple has taken the time to understand the many services we offer and our areas of expertise. In short order, this knowledge has helped the team target the right media and opportunities for us to demonstrate that expertise."

Anne Simons
Senior Marketing Manager