February 15, 2017

Creepy or Caring? The Case for Personalizing Customer Interactions

AMERICAN BUSINESS JOURNALS -- The last time you were in a Starbucks, did the barista use your name? Perhaps you're the Norm Peterson of your local Starbucks, and that's why everybody knows your name, or it could be the barista is implementing some basic personalization in the experience she is providing to you.

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"Rose McKinney is an engaging speaker who can articular complex processes in understandable, compelling presentations. Rose and Holli get to the heart of the matter, providing the take-aways and practical guidance that businesses look for in training programs. PineappleRM has provided a number of training sessions to Minnesota Masonic Charities; most recently a 'Demystifying Brand' presentation that was the highlight of our strategizing session. We've already planned another presentation."

Kelly O'Rourke Johns
Director of Communications