February 15, 2017

Creepy or Caring? The Case for Personalizing Customer Interactions

AMERICAN BUSINESS JOURNALS -- The last time you were in a Starbucks, did the barista use your name? Perhaps you're the Norm Peterson of your local Starbucks, and that's why everybody knows your name, or it could be the barista is implementing some basic personalization in the experience she is providing to you.

READ ARTICLE

"Rose shared her message on the importance of managing your business reputation, building your brand, and positioning your messages, at our May Speakers Forum Event. The 250+ audience found her engaging, interactive, and felt that her message was timely and helpful. We received many positive comments on Rose's presentation!"

Venita Wilkes
Forum Director
Anderson Center