February 15, 2017

Creepy or Caring? The Case for Personalizing Customer Interactions

AMERICAN BUSINESS JOURNALS -- The last time you were in a Starbucks, did the barista use your name? Perhaps you're the Norm Peterson of your local Starbucks, and that's why everybody knows your name, or it could be the barista is implementing some basic personalization in the experience she is providing to you.

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Rose McKinney is remarkable at leading strategic branding processes. She brings great thoughtfulness and credibility to the table and always keeps an eye on how to create greater buy in. She and her team led a thorough process that included communication audits, key stakeholder interviews, and more.

Camie Melton Hanily
Former communications director
Eden Prairie Schools