February 15, 2017

Creepy or Caring? The Case for Personalizing Customer Interactions

MINNEAPOLIS/ST PAUL BUSINESS JOURNAL -- The last time you were in a Starbucks, did the barista use your name? Perhaps you're the Norm Peterson of your local Starbucks, and that's why everybody knows your name, or it could be the barista is implementing some basic personalization in the experience she is providing to you.

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"Rose McKinney has a vast knowledge of best practices for reputation management. Her presentation at the Public Relations Society of America Southwest Missouri Chapter spring boot camp was outstanding. She provided great 'takeaways' for attendees on ways to manage their organizations' reputation with solid information based on her limitless experience."

Angela Eden
Senior Communications Specialist
Missouri Department of Transportation | Southwest District