February 15, 2017

Creepy or Caring? The Case for Personalizing Customer Interactions

MINNEAPOLIS/ST PAUL BUSINESS JOURNAL -- The last time you were in a Starbucks, did the barista use your name? Perhaps you're the Norm Peterson of your local Starbucks, and that's why everybody knows your name, or it could be the barista is implementing some basic personalization in the experience she is providing to you.

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