February 15, 2017

Creepy or Caring? The Case for Personalizing Customer Interactions

MINNEAPOLIS/ST PAUL BUSINESS JOURNAL -- The last time you were in a Starbucks, did the barista use your name? Perhaps you're the Norm Peterson of your local Starbucks, and that's why everybody knows your name, or it could be the barista is implementing some basic personalization in the experience she is providing to you.

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“When it was time for Animal Humane Society to examine our efforts in social media and figure out the next steps we should take, we hired PineappleRM to facilitate a day-long social media 'summit' for key internal stakeholders. Rose and team did their homework and came prepared to lead us through a thought-provoking discussion that gave us a much better idea of best practices, what directions we should be looking in, etc. It was a very valuable and productive day for us. They did a great job!"

Jeff Moravec
Director of Communications 
Animal Humane Society