January 30, 2017

The Key to a Successful Communications Program: P-E-S-O

AMERICAN BUSINESS JOURNALS -- There are a wide array of opportunities and channels available for getting the word out about your company, its experts and your products and services. The media landscape has stretched beyond the traditional paid and earned options to include shared and owned media options.


Rose McKinney is remarkable at leading strategic branding processes. She brings great thoughtfulness and credibility to the table and always keeps an eye on how to create greater buy in. She and her team led a thorough process that included communication audits, key stakeholder interviews, and more.

Camie Melton Hanily
Former communications director
Eden Prairie Schools