March 14, 2017

Why So Many New Products Fail (and It's Not the Product)

AMERICAN BUSINESS JOURNALS -- In an interview with CNBC, Inge Thulin, President and CEO of 3M, projected that 40 percent of 3M's revenue in 2017 would come from products that did not exist five years ago. In some innovation circles, it is suggested that to be considered an innovative company, at least one-third of a company's revenues should come from products developed within the last three years. 

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"On behalf of the Edina Chamber of Commerce and its members, I would like to thank you for your leadership of our Competitive Edge series on brand reputation. You not only made excellent topic recommendations, but you took the information and presentation style to a new level; adding panel discussions and interactive components that kept the audience engaged and interested."

Your command of the information and the public relations arena is evident and your energetic and well-thought out presentations were well received. The feedback we received from participants confirms those observations as the comments were nothing short of excellent and very good. The brand reputation training definitely raised awareness among our members and will benefit participants down their road to success."

Lori Syverson
President 

Edina Chamber of Commerce