March 14, 2017

Why So Many New Products Fail (and It's Not the Product)

MINNEAPOLIS/ST PAUL BUSINESS JOURNAL -- In an interview with CNBC, Inge Thulin, President and CEO of 3M, projected that 40 percent of 3M's revenue in 2017 would come from products that did not exist five years ago. In some innovation circles, it is suggested that to be considered an innovative company, at least one-third of a company's revenues should come from products developed within the last three years.

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"Pineapple RM, like the fruit itself, is distinctive, fresh and fabulously sweet. Rose McKinney and her team have provided invaluable direction and insight for a successful Twin Cities public relations program. With solid relationships in media, they developed a highly effective PR strategy and excelled at implementation and follow-through.
Pineapple has influenced us internally and externally; first, helping our employees understand the connection between company values and brand reputation, then strengthening the recognition of the Uponor brand in our hometown. And as for the "sweet" part, they are just a joy to work with - client-service oriented, fun and smart!"

Ingrid MattssonDirector, Brand Management
Uponor