Our Services:

Our work is always fresh, never canned because we collaborate with our clients to create programs that deliver results that matter. Our work includes branding, PR and marketing communication as well as training.


Articulating core values & differentiators in an updated, compelling way

Brand Strategy

Competitive Positioning

Audience Segmentation

Communication Audits

Key Messaging & Taglines

Name Change

Visual Identity


Proactive strategic communication campaigns & tactical implementation

Thought Leadership

Creative Content & Materials
(Print & Digital)

Internal Communications

Community Relations

Media Relations
(Traditional & Social)

Crisis Preparedness & Management


Sharing expertise on topics that matter most to your organization

Best Practices, Trends:

  • Brand Strategy
  • Writing
  • PR Planning
  • Social Media
  • Measurement
  • Crisis Training

Media & Spokesperson Coaching

Personal Branding

Executive Visibility

"I started working with Rose McKinney and her company Pineapple RM, as she had been highly recommended to me by colleagues that I trust and respect. I can see why they would recommend her. Rose and her team are great to work with. Very informed and always with the right advice and recommendation to share.

I have worked with her on multiple projects, including networking and speaking events with Rose and her clients for the Twin Cities Business Peer Network. I have always been very satisfied with the quality of her work and contributions, as these events were well promoted and very well attended. I know Pineapple works hard for its clients, being a mentor, creating opportunities for improvement and extra exposure for them.

It has been a real pleasure and honor to work with Pineapple as colleagues and as friends."

Luis Moreno