Our Services:

Our work is always fresh, never canned because we collaborate with our clients to create programs that deliver results that matter. Our work includes branding, PR and marketing communication as well as training.


Articulating core values & differentiators in an updated, compelling way

Brand Strategy

Competitive Positioning

Audience Segmentation

Communication Audits

Key Messaging & Taglines

Name Change

Visual Identity


Proactive strategic communication campaigns & tactical implementation

Thought Leadership

Creative Content & Materials
(Print & Digital)

Internal Communications

Community Relations

Media Relations
(Traditional & Social)

Crisis Preparedness & Management


Sharing expertise on topics that matter most to your organization

Best Practices, Trends:

  • Brand Strategy
  • Writing
  • PR Planning
  • Social Media
  • Measurement
  • Crisis Training

Media & Spokesperson Coaching

Personal Branding

Executive Visibility

"PineappleRM has been a valued partner in the launch of A.R.T.ful Leadership. Through their assistance, Pinnacle has successfully increased visibility of the A.R.T.ful Leadership concept. In particular PineappleRM was instrumental in: increasing social media presence and connecting us with CLO Magazine, which has resulted in publishing two articles and soon to be a third. In addition, the Star Tribune featured me, and PineappleRM connected me with the Twin Cities Business Peer Network to advance leadership effectiveness within their membership. Thanks to PineappleRM and staff for their efforts."

Larry R. Nordhagen
Pinnacle Performance Systems, Inc. and A.R.T.ful Leadership