“With 18 Community health locations, each with its own logo and name, no one knew we were all part of the same organization. We clearly had a branding challenge and need a strategy to improve market recognition and establish alignment between our identity and mission, vision and values. The deeply skilled Pineapple team provided us with leadership, counsel and education through a hands-on, thoughtful approach to transitioning our organization’s name and brand identity. Their team demonstrated a passion to understand our brand essence and delivered an outstanding body of work.”