“The Reif Center [in Grand Rapids] had been operating for decades under an “assumed” brand and an outdated logo. Pineapple helped us to reclaim our brand through market research, stakeholder interviews, and investigative workshops. Their research allowed us to identify the cornerstones of our organization through the eyes of our patrons – not our own. Now we have key messaging and a fresh logo that speak to our customers. Pineapple delivered us from the 1980s into the 21st century!”